Kapil Kumar Saxena
Founder · 13+ years teaching JEE and NEET aspirants
Kapil has taught Physics to JEE and NEET aspirants since 2013 — six years at Resonance across Kota, Chandrapur and Indore, where he built a study centre from scratch and later headed the Physics department, then five at Jio-Embibe as senior faculty and product owner, building the classroom tools its teachers used.
Counselling was never a separate job — it was the part of running a centre that arrived every June. The parent conversations. Mediating between what a student wanted and what a family could realistically afford. Training the admissions team to have those conversations straight rather than persuasively. Teaching repeater batches, which meant sitting with students who had already lived through one bad three weeks.
Thirteen years in, he had watched the same avoidable mistakes repeat every year, made by people who had simply never been shown how the process works. Mapank is the attempt to fix that properly — and half data, because five years of building education products is what makes a tool over 65,000 rows of JoSAA cutoffs the obvious thing to build rather than an ambitious one.
Why Mapank exists
Coaching is good at the two years before the exam. The whole industry is built around them, and thousands of hours go into syllabus, practice and test series.
Then the result arrives, and a student who had a timetable for every evening has about three weeks, no real idea how the counselling process works, and an admission agent at the door.
By that point the people around them fall into two groups: those with nothing to gain, who therefore know nothing, and those who know a great deal precisely because they're paid by someone with a stake in the answer. The student ends up triangulating between an uninformed uncle and a commissioned agent.
We think there's room for a third thing — people who do this seriously, charge the family directly, and take nothing from the institutions being recommended. The money page sets out what that means in practice.
What we believe
The student who didn't qualify needs more help, not less
Almost all the attention in this industry goes to top ranks, because top ranks are good marketing. The student who missed the cutoff faces a harder decision with worse information and more people trying to sell them something. That's the harder problem, and it's the one we'd rather work on.
Certainty is the tell
Counselling outcomes depend on how lakhs of other people behave, which nobody knows in advance. So you'll get probabilities and reasoning from us, and a straight answer when we don't know.
You should be able to check our work
We cite where our numbers come from and point you at the official brochure rather than asking you to take our word for it. If we're wrong, we want you to be able to catch it.
The parent is part of this
The decision belongs to the student. The money, the anxiety and half the pressure belong to the family. We work with both, and we don't play one against the other.
What we actually are
- A counselling and admissions service, and only that. Your syllabus stays with your teachers; we start when the result arrives.
- Independent of every college. No arrangements, no partnerships, no institution paying for a place on your list.
- Independent of the authorities too — no affiliation with NTA, JoSAA, CSAB, MCC or any state body, and no influence over any of them. Nobody outside those bodies has any, whatever they tell you.
- Small, on purpose. A few people doing this properly rather than a call centre doing it at volume.
Where to find us
Everything we publish is free. If something here was useful, the channels are where the rest of it goes up.
Still deciding whether to trust us?
Read the money page. It's the one that actually answers the question.